Innova Market Insights, global knowledge leader in the food and beverage industry, recently released its list of Top Ten Trends for 2020. The number one trend, predicted to be the most popular this year, is ‘storytelling’.
Stories have a vast influence on decision-making, more than rational argumentation, such as cost. Storytelling is also vital to building a relationship with your own customers. Instead of presenting ‘dry’ information and product specifications, storytelling gives you an opportunity to really engage and involve people at a more emotional, personal level. Veliche™ Gourmet is committed to supporting you in this area
Storytelling tip #1: Demonstrating sustainability with Rainforest Alliance certification
Everyone loves stories about helping the planet. If you’ve chosen to work with, or consume, sustainable products, you’ll want to be 100% sure of their origin. That is why we only use cocoa from farms certified by Rainforest Alliance™, an international non-profit organization committed to preserving biodiversity and ensuring a sustainable livelihood by changing land use, business practice and consumer behaviour.
You can also apply for this certification and use it in your own storytelling. Would you like to clearly indicate to your customers that you use ingredients from Rainforest Alliance Certified™ farms? By following four simple steps, you can also to start using the ‘Rainforest Alliance Certified™’ seal of approval in your communication. Find out how here.
Storytelling tip #2: How quality chocolate is made
Veliche™ Gourmet isn’t only 100% sustainable, but also rich in character, complex in flavour and remarkably workable – and the way it’s made provides another interesting story to share. Because we understand that passionate chefs only use the very best ingredients, we are sharing some key insights into our chocolate production process – which you can share with your own customers.
Before it arrives in your kitchen, our cocoa makes quite a journey. The process to the final product consists of three main steps: preparation, roasting and grinding and chocolate production. Find out more here.
Innova Market Insights’ research shows that 60% of global consumers say that stories around a brand influence their purchasing decisions. Consumers are mainly interested in discovering where ingredients come from and which benefits a product brings. We’re happy to help you develop stories that realize exactly these goals.
Of course, we’d love to hear your own Veliche™ Gourmet stories! Have you put a smile on your customers’ face with a chocolate surprise? Made a special event even more unique? Let us know! @velichegourmet on Instagram and Facebook #velichegourmet